Celebrating 25 years of the Air Jordan 11, Jordan Brand commemorates the storied silhouette with a storied release that simultaneously pays respect to the Jumpman past and looks to the future: the Air Jordan 11 Adapt.
Twenty-five years after original sketches of Tinker Hatfield’s Air Jordan 11 design illuminated his intent to make a laceless shoe, Jordan Brand incorporates Nike Adapt power lacing technology into one of its most iconic models while remaining complementary to the original silhouette.
“Where the Air Jordan XI Jubilee celebrates the rich history of the Air Jordan 11, the Adapt iteration takes the silhouette into Jordan Brand’s future,” says Martin Lotti, Jordan Brand VP/Chief Design Officer. “By folding in the best of Nike technology, we’ve delivered on Tinker’s original vision of the Air Jordan 11, while simultaneously offering wearers the most personalized Jumpman shoes to date.”
The Nike Adapt technology, which has been used on Nike performance basketball product as well as Nike sportswear, breathes new life into Jordan Brand innovation. Controlled by the wearer through Nike’s Adapt App, the forward-looking 2020 iteration of the Air Jordan XI provides real-time personalization and unrivaled fit and feel. Through the app, which will feature a Jordan-flavored interface, users can customize the Adapt buttons on the shoe’s midsole by personalizing the color scheme and flashing pattern of the buttons’ lights making the technology an instant extension of the footwear.
Release date: December 30, 2020